Do you know the difference between tweens and teens? And can you imagine their influence on companies marketing campaigns? By reading two different articles dealing with this topic, the importance of this target group appears even bigger than thought before. Who are tweens and teens? Tweens, aged from 8 to 12, represent children who are [...]
Archive for the ‘Marketing – A creative domain’ Category
Tweens and Teens: The future generation of consumers
Posted: January 26, 2009 in Marketing - A creative domain0
The power of slogans: Do you live on the Coke side of life?
Posted: January 18, 2009 in Marketing - A creative domainLast week, we discussed in our marketing course about several marketing tools and strategies, among others about the jingle as an „acoustic logo”. Of course, the jingle is a very important part of a successful marketing campaign whether for a product or for the whole brand, but it is not the only instrument to become [...]
Create the difference… with the Promotional Gift Award 2009
Posted: January 6, 2009 in Marketing - A creative domainWhat is the Promotional Gift Award? Since 6 years, the WA Publishing in Cologne, Germany, annually arranged an international competition of novel promotion, called the Promotional Gift Award. Relaunched in 2008 with among other things a new logo, this prize is now a unique and established distinction of the industry. The jury of this initiative [...]
