Tweens and Teens: The future generation of consumers

Do you know the difference between tweens and teens? And can you imagine their influence on companies marketing campaigns?
By reading two different articles dealing with this topic, the importance of this target group appears even bigger than thought before.

Who are tweens and teens?

Tweens, aged from 8 to 12, represent children who are no longer little kids, and not yet teens. Consequently, teens are defined up to the age of 12.
In her article, Anastasia Goodstein, the author of “Totally Wired: What Teens and Tweens are really doing online”, broke some secrets concerning this Generation Y.

The power of slogans: Do you live on the Coke side of life?

Last week, we discussed in our marketing course about several marketing tools and strategies, among others about the jingle as an „acoustic logo”. Of course, the jingle is a very important part of a successful marketing campaign whether for a product or for the whole brand, but it is not the only instrument to become memorable.

What is an advertising slogan?

Quite often, the marketers combine commercials or promotions not only with a jingle, but also with an advertising slogan. And nowadays, so in times of difficult economical circumstances, I think it is even more important to communicate with the slogan above all a positive message for the future.

Create the difference… with the Promotional Gift Award 2009

What is the Promotional Gift Award?

Since 6 years, the WA Publishing in Cologne, Germany, annually arranged an international competition of novel promotion, called the Promotional Gift Award. Relaunched in 2008 with among other things a new logo, this prize is now a unique and established distinction of the industry.
The jury of this initiative has the purpose to find the best companies concerning their know-how to promote their products in an innovative, even pioneering and unique way. That’s the reason why the Promotional Gift Award 2009 is once again under the motto “Create the difference”.